Roles......Design / Art Direction

Sony One Rebrand

While working at DixonBaxi I was tasked with conceptualising and visualising ideas and executions for a rebrand for Sony One. Sony One offers an ecclectic range of Korean content for Asian territories ranging from K-Pop, K-Drama and variety shows.

I wanted to create something that felt rich, textural and vibrant to reflect the channel content.

Look Development

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