Studio....Me
Roles.....Creative / Art Direction / Motion Design / Design
Razer Live
Razer approaced me to help design a branding package for their upcoming streaming channel.
The package included a logo suite, typeface, design language and art direction.
I worked with Razer’s creative director and designed and animated a kit of parts to create a cohesive channel identity. The kit would be used to create bumpers / titles for talent and events, looping backgrounds for messaging and calls to action .
The package included a logo suite, typeface, design language and art direction.
I worked with Razer’s creative director and designed and animated a kit of parts to create a cohesive channel identity. The kit would be used to create bumpers / titles for talent and events, looping backgrounds for messaging and calls to action .
Initial Devlopment
Before opting for a cleaner more graphic style I explored a direction with a playful use of colour in conjunction with 3D.