Roles.....Creative / Art Direction / Motion Design / Design

Razer Live 

Razer approaced me to help design a branding package for their upcoming streaming channel.

The package included a logo suite,  typeface, design language and art direction.

I worked with Razer’s creative director and designed and animated a kit of parts to create a cohesive channel identity. The kit would be used to create bumpers / titles for talent and events, looping backgrounds for messaging and calls to action .     

Initial Devlopment
Before opting for a cleaner more graphic style I explored a direction with a playful use of colour in conjunction with 3D.

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