Studio....Me
Roles.....Creative / Art Direction / Motion Design / Design
Razer Live
Razer approaced me to help design a branding package for their upcoming streaming channel.
The package included a logo suite, typeface, design language and art direction.
I worked with Razer’s creative director and designed and animated a kit of parts to create a cohesive channel identity. The kit would be used to create bumpers / titles for talent and events, looping backgrounds for messaging and calls to action .
The package included a logo suite, typeface, design language and art direction.
I worked with Razer’s creative director and designed and animated a kit of parts to create a cohesive channel identity. The kit would be used to create bumpers / titles for talent and events, looping backgrounds for messaging and calls to action .
![](https://freight.cargo.site/t/original/i/22c242cb037bb406bec36f0d2c6b66e77233e78f5738d4ad553171797cbae304/RAZERLIVE_COUNTDOWN-0-00-48-38.jpg)
![](https://freight.cargo.site/t/original/i/d8ec06b26a27792cc982f2ff35bffa94333b35d0d52f3ca11d08e1cb5bfedd7d/RAZERLIVE_COUNTDOWN-0-02-49-02.jpg)
![](https://freight.cargo.site/t/original/i/516778d7673718ea89da44ba818f8027e12562c8ab290d527d025d557505d06a/RAZERLIVE_COUNTDOWN-0-02-14-56.jpg)
![](https://freight.cargo.site/t/original/i/397357b220faa6837636239a1f275ca929fc071d208d4a702fb5a5e8c10fdfd2/RAZERLIVE_COUNTDOWN-0-01-46-49.jpg)
![](https://freight.cargo.site/t/original/i/3802364f6e6b61156721cfc7eaed24ee1fb5300aaff91a1361b0157e6ce1e626/RAZERLIVE_COUNTDOWN-0-04-25-13.jpg)
![](https://freight.cargo.site/t/original/i/0bdfde20497f680d0c2dde67d815935ffe49ffac4835f5e21635f3cac96553be/RAZERLIVE_BUG-0-00-02-14.jpg)
![](https://freight.cargo.site/t/original/i/8a990a45f0148f09044a48c9bb32622fbbe262c27a2b51926d9ed499cb3c2be9/RAZERLIVE_SPLIT_16-9-0-00-06-25.jpg)
![](https://freight.cargo.site/t/original/i/f098f1ca3d89c822dd476834f0e511431682885919236517b858ab7ac31c619b/RAZERLIVE_BUMPER_CONTENT_DOUBLELINE_WIPE-0-00-01-20_1.jpg)
![](https://freight.cargo.site/t/original/i/6e02eeaee2661dfec1c75c5f357ed98036d20931bbfcd5a26540e94d5490f6d5/RAZERLIVE_BUMPER_GENERIC_WIPE-0-00-01-48.jpg)
![](https://freight.cargo.site/t/original/i/c8c819584f35be9d3daada566d8650576f2a212b5a13bdc50869600781f82001/RAZERLIVE_LOOPING_BRB-0-00-07-55.jpg)
Initial Devlopment
Before opting for a cleaner more graphic style I explored a direction with a playful use of colour in conjunction with 3D.
![](https://freight.cargo.site/t/original/i/306f045c984902474cb62081727141d2ad9007d98e8a5655da77f0ca6eaf1f95/dev-07.jpg)
![](https://freight.cargo.site/t/original/i/98c36598585f848de7e9e204eba6a27bc9e34d16662b3fe36f2be8190806c98e/dev-06.jpg)
![](https://freight.cargo.site/t/original/i/6cf9de7124e19e290ddbee23895cc0ea675e67d1de06bd542409519bf6a0f0e0/dev-09.jpg)
![](https://freight.cargo.site/t/original/i/bd7f6d382d15721165579971c02a3be635507c4c264745dc11a8b1b3de2905d7/dev-08.jpg)
![](https://freight.cargo.site/t/original/i/68d7db06c02e0e750f1191ae2b00b53ab738cc201fa32603efe7a0b52c41afb4/dev-10.jpg)
![](https://freight.cargo.site/t/original/i/526683fb02208f5ad13493c0757e76527f4563d936330ee977da5d6efbaddc90/dev-11.jpg)
![](https://freight.cargo.site/t/original/i/f31763252b926a5b22f446e941db523ca1aa54650fc18aedc60d32e2affdcce3/dev-13.jpg)
![](https://freight.cargo.site/t/original/i/338ca1581f92bff42365df4a9e12021f8d90f1f55b1d4790ebe815127a3d0e1b/dev-18.jpg)