DAZN Rebrand
I was the Motion Design Director for HowNow’s rebrand for streaming sports service DAZN. I was responsible for leading the motion design team, and working with the Design and Creative directors to create a flexible, modular promo kit and OSP to be used by DAZN’s in-house team across all their territories
I presented work and explained rationale to key senior stakeholders at DAZN and collaborated with their marketing team to deliver a comprehensive suite of assets that would consolidate their brand.
I presented work and explained rationale to key senior stakeholders at DAZN and collaborated with their marketing team to deliver a comprehensive suite of assets that would consolidate their brand.
Motion Theory
We devised a motion theory that was grounded in the realm of sport. Animation needed to convey weight as elements collided and reacted to eachother referencing the physicality of sport.
