DAZN Rebrand
I was the Motion Design Director for HowNow’s rebrand for streaming sports service DAZN. I was responsible for leading the motion design team, and working with the Design and Creative directors to create a flexible, modular promo kit and OSP to be used by DAZN’s in-house team across all their territories
I presented work and explained rationale to key senior stakeholders at DAZN and collaborated with their marketing team to deliver a comprehensive suite of assets that would consolidate their brand.
I presented work and explained rationale to key senior stakeholders at DAZN and collaborated with their marketing team to deliver a comprehensive suite of assets that would consolidate their brand.
Motion Theory
We devised a motion theory that was grounded in the realm of sport. Animation needed to convey weight as elements collided and reacted to eachother referencing the physicality of sport.
![](https://freight.cargo.site/t/original/i/818ed502dc44b21f56ebc214884e10af054d30755c73269c154f1d8f7aa3e447/Principles_01.gif)
![](https://freight.cargo.site/t/original/i/2c5442538d033a16dd1c00c96def8803f133bd5a1b56d31b90c41eed926af1dd/Action_Reaction_02.gif)
![](https://freight.cargo.site/t/original/i/cfac1c4a69a44b06b5236b9c198935b5be264277d4106c90b1e2a5380f19f204/Action_Reaction_01.gif)