C+I Rebrand
I was design lead on Dixon Baxi’s rebrand of A&E’s Crime+Investigation channel. The channel wanted to move towards something that felt more graphic and editorial to reflect it’s move to more refined, less sensational and honest programming.
I was responsible for designing and animating the OSP including endboards, clarity assets and animated text templates for promo messaging.
The promo kit I created is being used acorss C+Is 130+ territories.
I was responsible for designing and animating the OSP including endboards, clarity assets and animated text templates for promo messaging.
The promo kit I created is being used acorss C+Is 130+ territories.
![](https://freight.cargo.site/t/original/i/65154abca840a64689c9b7f99d2151889781e1eddb526f580a885a5fedf9e471/LOGO_2.jpg)
![](https://freight.cargo.site/t/original/i/abe02c6bec64e0381029cce6690e8a959accc7984068bfe2106c756c2247c728/CAP3.jpg)
Generative type
It was important to the brand that the kinetic language remanined consistent across all assets. This meant I had to create a typekit that was procedural where users could enter the copy the animation would generate procedurally
![](https://freight.cargo.site/t/original/i/a7c39d6b3fdda2bd1a674c53419d926d39bc17c8c90c571a08723a488987ccc7/CI_ENDBOARD_SMALL_R.gif)
![](https://freight.cargo.site/t/original/i/6847abd320ab2c56c51b65ff5c42f54b1052eb8598c2fb34f970452c1a654c9f/CI_ENDBOARD_MEDIUM_R.gif)
![](https://freight.cargo.site/t/original/i/4f96a442b6e4ad5a1d835091bc07151fb124b2684b13cad4b68179da1ea8decc/CI_ENDBOARD_LARGE_R.gif)
![](https://freight.cargo.site/t/original/i/fc606ad1d7206b8be8da1494c4720d9906e69d2bf441d2d1fedde5ebcc83b786/JIMMY_EB.jpg)
![](https://freight.cargo.site/t/original/i/9a71f3e0d6b4a3cbcdcef90701657e8d3dcb750c89355e83eb95fd8dd5c31cf0/GANGLAND_EB.jpg)
![](https://freight.cargo.site/t/original/i/43395f96d08020cfcc14cd14943f664cbb01e71b0b7ee688d3efea80b0b97b78/CAP5.jpg)
![](https://freight.cargo.site/t/original/i/e725f231761098a80029eb104fc0ae486d69b4363380b983c016b0bbe2ef11b3/CAP4.jpg)
![](https://freight.cargo.site/t/original/i/732d45fb5472eb1cd4aeb176866061b042ed8bca5ed1aecaca63844704879eee/CAP2.jpg)
![](https://freight.cargo.site/t/original/i/892385a4765ce86223f1940086f141a1a1e11cbbecda230edb4402c8e115d308/TRUTH.jpg)
![](https://freight.cargo.site/t/original/i/65c5de137fcbedcb0c977345ec4e9799359a0200e2b0fd54709fcfeb22156ddb/MENU_2LINE.jpg)
![](https://freight.cargo.site/t/original/i/021575d53de0af29f3c209d08c95bf256e2cef7269113ac4d7da94eb7bad084f/MENU_3LINE.jpg)
![](https://freight.cargo.site/t/original/i/718e75551836ba872d0c3e2f1c9108ba53c8d5514de752ef768613ae00e096d1/VT_CREDIT_SQUEEZE_DOUBLE.jpg)
![](https://freight.cargo.site/t/original/i/18b1764247c9225fa484139ba621fcc0d8c3ca6b3a85eca1cc30249fcd3ab088/TEXT_CREDIT_SQUEEZE_TRIPLE.jpg)