C+I Rebrand
I was design lead on Dixon Baxi’s rebrand of A&E’s Crime+Investigation channel. The channel wanted to move towards something that felt more graphic and editorial to reflect it’s move to more refined, less sensational and honest programming.
I was responsible for designing and animating the OSP including endboards, clarity assets and animated text templates for promo messaging.
The promo kit I created is being used acorss C+Is 130+ territories.
I was responsible for designing and animating the OSP including endboards, clarity assets and animated text templates for promo messaging.
The promo kit I created is being used acorss C+Is 130+ territories.
Generative type
It was important to the brand that the kinetic language remanined consistent across all assets. This meant I had to create a typekit that was procedural where users could enter the copy the animation would generate procedurally
