Roles.....Motion Design / Design

C+I Rebrand 

I was design lead on Dixon Baxi’s rebrand of A&E’s Crime+Investigation channel. The channel wanted to move towards something that felt more graphic and editorial to reflect it’s move to more refined, less sensational and honest programming.

I was responsible for designing and animating the OSP including endboards, clarity assets and animated text templates for promo messaging. 

The promo kit I created is being used acorss C+Is 130+ territories.


Generative type
It was important to the brand that the kinetic language remanined consistent across all assets. This meant I had to create a typekit that was procedural where users could enter the copy the animation would generate procedurally

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